I'd be remiss if I did not include social media in the set of tips and tools we can all use to capture more opportunity in 2011. Research from Jeremiah Owyang and the team at the Altimeter Group reinforces the impact that social media is having on traditional businesses and entrepreneurial ventures alike.
For me, social media is a tool that I use daily to share messages, exchange ideas, and help people understand how CorePurpose may be able to help them grow their business with a combination of innovation and leadership. But I am not a master in the craft, I'm just a simple practitioner. So when I set out to write this post I decided to ask one of the friends who has shared her experience with me along the way to share a bit with you.
Amanda Vega of Amanda Vega Consulting
Amanda Vega began her career at AOL as a chat moderator 17 years ago when she was a student intern. During her tenure at AOL she directly helped to develop and rollout Instant Messenger and Love@AOL (now Match.com’s technology.) She went on to get an MBA from Columbia University and has also completed graduate work at the Wharton School of Business. After selling her second firm to Ogilvy and Mather in 2000, she moved to New York City and opened Amanda Vega Consulting, which now has over 180 team members in 15 countries and 4 languages. A few years later she made her way West to Phoenix and that is where we met at a New York Style Deli in Scottsdale. We've been friends ever since and have worked together on projects under CorePurpose's CoreAlliance division when our clients need a touch of "Mandy's magic."
What Mandy and her team does
Amanda Vega Consulting works with clients and agencies alike combining over 20-years of interactive and traditional advertising, marketing and public relations experience to educate businesses and individuals about how technology fits into an overall business strategy to help them market smarter and more efficiently. She has had a lot of practice. Amanda Vega Consulting is known as the first focused social media company in the world – providing services in this area before it even was called "social media."
Mandy and her team have worked with major media companies (NYTimes, WSJ, and Belo) and many well known consumer brands to help them put "social" into their growth strategies including Banana Republic, Eli Lilly, WebMD, iVillage, eHarmony, Betty Crocker, and more, including start-ups and small businesses alike. With office in New York City, Phoenix, and Shanghai, Mandy's always on the move but she's never too busy to help out a friend or answer a client question.
Last July she shared a really helpful post on making sense of what, when, and how much time is needed to be social effectively. Since I found it helpful, I am sharing it with you - with Amanda's permission. It has some easy to follow advice whether you are managing your personal brand or building a global one...
The Order of Operations in Social Mediaby Amanda Vega on July 13, 2010
Do you remember when you were in elementary school and they taught you the order of operations to do math? I am still amazed how wonderful little memorization techniques like this still stick in our old brains. (“Please Excuse My Dear Aunt Sally” for those of you that are coming up blank stands for: parenthesis, exponentials, multiplication, division, addition, and subtraction.) Well, today I, Amanda Vega, was asked if there was an order of operations in social media. Giving it some thought, I came up with the following based on what I personally do on a daily basis.
Never Ever Forget To Chat Loyally
N = news: The first thing you should do in the morning is consume some news. Whether you watch TV while getting ready, or breeze through a printed newspaper, you can only become a better conversationalist (and more interesting person overall) if you know something about the current world around you. Intake some news, even if it’s just a clip or two from your favorite celebrity gossip site.
E = email: Let’s face it, you have to read your email. In your email, you are beginning your social interaction for the day. You are actively communicating in a two way format. Remember that news you read? Well, go ahead and shoot a note to an editor or producer to round that out for the day. (This will be easy for those of us that have RSS sent to email with some topics we actively participate in.) Your email likely contains some interesting newsletters, updates, and the like that give you fodder for the day, even if it’s generating a casual “OMG my day is looking horrible” tweet.
F = facebook (or social network of choice:) It’s wise to check in on Facebook in the AM in order to send some “happy birthday” love to your friends and those you want to build a deeper connection with. It’s also a good way to see what’s going on in other people’s lives (especially those in earlier time zones) so you can interact in an authentic way and build deeper connections.
T = twitter: It’s a good idea to do a quick check on Twitter in the morning to see what is going on in your circle of influence. A “good morning” isn’t necessary, but just so you know, in some European countries they find it rude not to bid your followers and good morning and goodnight. This will also give you a quick glance of any trending topics and may just give you some good fodder to share when you return your morning calls, etc.
C = comment marketing: This is the part of social media that most miss. (And the part that companies tend to pay us to manage for them.) Set up RSS feeds, or pick some favorite sites (news, blogs, thought leaders, etc.) and actually participate in the conversation. Leave your comments. Don’t steal the thunder of the author. And be social. If you have something to say, speak up.
L = linkedIn: I think it’s a good idea to check in (at some point during the day) at least once on LinkedIn. You should pay attention to any updates from those in your network, answer some questions (without pushing your wares too heavily,) and see if you maybe have a new connection to chat with.
So there you go. Not an exact science (or math,) but a good way to manage what seems to be a deluge of social interaction required on top of phone calls, blogposts, and text messages. Oh, and don’t forget: you also use your location based services (Gowalla, 4Square) and tweet on the fly all day long when you are stuck in a line, stuck in traffic, or stuck listening to something that is boring…Best of luck!
Mandy's advice has always come in handy. I hope it helps you too.
Thanks for stopping by. Stay tuned....
I'll be sharing more tips to help you get ready for 2011 throughout the month of December.
About the Joan:
An entrepreneur, author, speaker and corporate advisor, Joan Koerber-Walker's journey has spanned from corporate America to entrepreneurship and non-profits, as well as into community leadership and into the halls of Washington D.C. To learn more about how CorePurpose and the CoreAlliance can help you grow your business, you can contact her by clicking here.
CorePurpose is a registered trademark of CorePurpose, Inc. CoreAlliance is a service mark of CorePurpose Inc. All rights reserved.