If you are like most entrepreneurs, you have BIG plans. The success journey can be a long one and you are eager to take that first step. The question is…which one should it be? Like a toddler who is taking those first tentative steps, some will be met with words of encouragement and applause and others many have you landing on your backside with a thud. Either way, if you don’t pull yourself up and step forward, you will never get anywhere.
Taking those first steps can be scary.
No one wants to land with a thud. As entrepreneurs there are things we can do to baby-proof our business process so that our steps are sure and even if we stumble that the landing is not too hard.
Set your sights on a reachable goal.
One of the most common mistakes we often make as entrepreneurs is to set long term vision or goals instead of focusing on achievable short term objectives. Having a long term vision is great, but most successful businesses look different over time as they grow and evolve. If you set your sights too far in the distance, it’s easy to fall short. When this happens you, your team, and your investors can get discouraged and may eventually give up.
Setting achievable short term goals that build upon each other allows for a higher probability of success. With each win, you encourage your team to reach for a more aggressive goal the next time and the next time and the next.
“Why” first. “What” second.
The second secret to safeguarding your first steps is to understand the “why” before you get all wrapped up in a never ending series if “what” and “how.” Too often we jump right in by recruiting partners, lining up suppliers or designing systems BEFORE we have clear agreement on the reasons behind these steps. Take the time in the beginning to truly understand WHY you want to achieve WHAT you want to achieve and then communicate it to your team so that everyone has a shared direction and motivation.
Lay out your plan
Once you have those achievable objectives in sight and you and your team know why you want to achieve them, you are ready to lay out your plan. Map out what you want to do and how you want to do it. Identify the resources you need and your sources of supply. Clearly define who will do what and when then get to it.
Grab a camera
Now you are ready to to start your business off on the right foot. Be sure to grab your camera to capture those important first steps and gather the team to celebrate each success. After all you don’t want to miss out on the excitement…
You’ll be up and running before you can say “baby booties” ten times fast.
Thanks for stopping by. Stay tuned…
Joan Koerber-Walker
Joan Koerber-Walker is a two time Stevie Award National Finalist and Chairman of the Board of CorePurpose, Inc. and the Opportunity Through Entrepreneurship Foundation. She also serves as Executive in Residence for Callaman Ventures and on the boards of for profit and nonprofit organizations. As the former CEO of the Arizona Small Business Association and a past member of the Board of Trustees of the National Small Business Association she has worked with hundreds of small businesses and on behalf of thousands. Chat with her on Twitter as @joankw, @JKWgrowth, @JKWinnovation, @JKWleadership and @CorePurpose or at her blog at www.JoanKoerber-Walker.com.
Joan,
Wonderful post. You helped me think better about "what" and "how." I've always suggested that "how" kills "what." In other words trying to figure out how to do what you want to do may kill your dream. Thats why I often suggest separating "how" from "what." (is this confusing?)
What you did is add the "Why."
I'm not sure which comes first, Why or What. In any case, it's important to figure out your why's. Sounds like a conversation about purpose and values.
Perhaps individuals can look through "what" they want to do in an exploration of "why" they want to do it.
I'm a bit groggy tonight, hope this makes some sense.
Best,
Dan
Posted by: Dan Rockwell | March 06, 2011 at 03:42 PM
Thanks Dan.
Even "groggy" you make a great point. Sometimes we know "what" we want to do before we truly understand the "why" and sometime the order is reversed. But either way you look at it "what" and "why" make a perfect pair.
Joan
Posted by: Joan Koerber-Walker | March 06, 2011 at 03:49 PM
Joan,
You nailed it in one word -- "why".
Knowing "why" you are starting a business will:
a)Guide your decisions
b)Develop your awareness of your tolerance for risk
c)Give you the clear message for vendors, investors, customers
d)Keep you going through the tough times
I love the simplicity of this post because it clears the stream so success can flow.
Great way to kick off a new week! I will RT on Twitter for many entrepreneurs and budding ones to read.
Kate
Posted by: Kate Nasser, The People-Skills Coach | March 07, 2011 at 06:41 AM
Thanks Kate for both your comment AND these great additions highlighting the results you get when you understand WHY.
Joan
Posted by: Joan Koerber-Walker | March 07, 2011 at 09:45 AM
Joan,
I like what you say about asking "why?" I have a friend who is always asking me that after I've shared with him some new project that I'm all excited about. It comes so naturally for him. He'll say something like: "And tell me again, why you are doing this?" And it always creates in me a tinge of irritation, forcing me to think through my values and to face my tendency to go off on rabbit trails. We all need friends like that.
Posted by: gregwaddell@leadstrategic.com | March 08, 2011 at 07:59 AM