CorePurpose - Joan Koerber-Walker's Blog

Making your mark on the wall

I spend a quite a bit of my time with with innovators and entrepreneurs these days.  As CEO of the Arizona BioIndustry Association or AZBio as we say, I get to connect with teams that are researching and developing products for a better world… Sustainable Health (and health care) , more plentiful food, greener energy… pretty heady stuff.  My job’s not nearly as sexy.  Here at AZBio our job is ground support, providing opportunities for them to connect and engage with each other, pulling together educational and support resources and sharing their stories.  Our job is not to change the world.  Our job at AZBIO is to support them so that they can.

 

An Andertoons Cartoon

Brand, Reputation, and Delusion

If you are working on growing your business, you can expect to hear talk about the importance of building a brand.  There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on.  All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.

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